2018 Trends in Facebook Advertising

By |2018-01-05T17:04:12-05:00November 8th, 2017|Online Tech Tips, Uncategorized|

2018 Trends in Facebook Advertising That Will Help You Reach Prospects Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics.   In the next year to come, [...]

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Hayes Marketing Minute Newsletter

By |2018-01-05T17:04:12-05:00November 8th, 2017|Newsletter|

Helping Businesses Grow Hayes Marketing Minute Newsletter Welcome to the latest issue of  Hayes Marketing Minute Newsletter, your monthly newsletter dedicated to business growth and development. Report: The future of paid-search marketing is machine learning and AI Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. Read More Launching [...]

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Google Adwords Consultant Chicago

By |2018-01-05T17:04:12-05:00October 8th, 2015|Google Adwords|

Google Adwords Consultant Chicago What's that you say??  You used to be found on page one of Google search results, and now ...... There's only three!   See What to do about this dilemma? Every day, millions of people search Google for the products and services like the ones you offer. In fact, more than [...]

How to Do SEO for Content Marketing

By |2018-01-05T17:04:12-05:00July 8th, 2015|SEO Marketing|

How to Do SEO for Content Marketing A lot of people have bought into the erroneous belief that SEO and content marketing are two separate beasts. Perhaps that might have been partially true back in the day, these days the two are so intertwined as to be thought of concurrently. What is necessary now is [...]

Marketing Minute Newsletter

By |2018-01-05T17:04:13-05:00January 20th, 2015|Newsletter|

Issue 011 January 2015 // Hayes Local Marketing Welcome to the latest issue of the Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:✮  How to Effectively Use Google Hangouts in Your Marketing✮  Social Media Posting Ideas That Get Clicks How to Effectively Use Google Hangouts in Your Marketing Now that the Google Hangout [...]

Local Search Ranking Factors

By |2018-01-05T17:04:13-05:00January 20th, 2015|Directory Listing|

Understanding the Recent Local Search Ranking Factors It's that time of year again, when the SEO experts over at Moz publish what's become the most authoritative report on the state of local search ranking factors for the year. The latest version came out in mid-October 2014, and uncovers several interesting insights you'll want to know [...]

Can your law firm be found by your potential clients today?

By |2018-01-05T17:04:13-05:00December 29th, 2014|Videos|

Seventy-six percent of adults are seeking lawyers online. A study identified a four-stage search process for people looking for a lawyer.  They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer.  They use various online resources in all of these stages. How will they find you in all [...]

How to Increase Conversions on Your Law Firm Website

By |2018-01-05T17:04:13-05:00December 18th, 2014|Newsletter|

There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis [...]

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

By |2018-01-05T17:04:13-05:00December 16th, 2014|Infographics|

Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources. In [...]

Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

By |2018-01-05T17:04:13-05:00November 24th, 2014|Videos|

Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties. Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point? This [...]

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