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You Stop Being Invisible

By creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about customer attitudes towards local business websites.  Customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2016, you can’t afford to be invisible.

Website Saves You Money

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Those are just five important reason for a small business owner to create a Web presence. Why do you have one? Or why don’t you have one?

You Build Authority

Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, Yellow page ads and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get ahold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your business. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.

You Create Another Sales Tool

A website is a powerful sales tool and one that allows you to address your customers concerns and desires. Give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your business and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).

Help Control Your Rankings

While you can’t simply rattle off a list of search terms you want to be found for, you can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying customers are using to find businesses just like yours. Creating an optimized website helps you to gain important visibility for the right terms.

Those are just FIVE strong reasons for a business owner to create a website.

Start your professional Web Presence today!

All Packages include the following:

All Websites are designed with the latest in web development Standards and include the following benefits:

  • Easily Crawlable by Search Engines: All of our HLM-matt-cutts-google websites are built using the WordPress platform which structurally accommodates nearly all of the essentials for SEO and ultimately becomes one the most important tools for creating a strong online presence. Don’t take my word for it click on the link to the right to hear what Matt Cutts, head of the Google WebSpam Team has to say about WordPress.
  • Social Media Links – Search engines look to see how “social” your website it for the sake of relevancy. We add links to your social networks.
  • Mobile Responsive Design: This means your website is programmed to respond to the user’s device by flexing to the screen size. This allows your site to be viewed by all modern Internet browsing devices. This of course includes smartphones, tablets and computers of any size screens. This is not the same as creating a separate mobile website which is another method used by design companies to make your site mobile. The drawback to using that method is that you end up with more than one website to maintain, your mobile website and the desktop version. If you are on a mobile device your browser then has to detect if you have a mobile website on the server and open the mobile site rather than the desktop version. By having a responsive website any changes you make will apply to one site and will work with all devices automatically.
  • Security Backups: Websites are backed up on our servers to ensure that data is not lost during a catastrophe or a major hack.
  • SEO Ready – Are sites are designed with meta tags and SEO friendly links to help improve SEO ranking.
Matt Cutts on WordPress CLICK HERE
Puzzled About A Website? CLICK HERE Take A Look At Our Packages

Website Packages

Contact Form: Contact forms are an important way to collect prospects information without exposing your business email. This provide a professional way for your business to ask for customer’s contact details and at the same time protect the company for spamming attackers. The simple form contains up to 3 contact details, while the advanced form will allow up to 5 fields of information. Customized forms are also available.

Navigation Menu: This is the menu used as your main source of navigation for prospects. Our customizable navigation menu allows you to have more specific navigation once you add more pages to your website.

Reviews: This is currently one of the most powerful ways to provide credibility to your prospects. Reviews is the modern word of mouth. So the more reviews/testimonials you get from your customers, the more you can share on your website for others to hear what your customers are saying.

Content Management System (CMS): This is exactly what it sounds like. This is a way for you to access your content from your website and manage it. This is a simple word processor style back office that allows you to modify basic content from your pages. In the case of the Blog, this is your method of access your blogs and adding new ones. For the e-commerce site, this is how you can access your existing products and add new ones.

Blog: This is a modern way of creating news type content to your prospects, or customers. You can categorize the information you add, such as news, events, tips, etc… You are able to add blogs anytime something comes to mind. This is one of the absolute most powerful ways for you to provide more content to the world specific to your business directly through your website. The more you are able to share with the world, the more traffic you direct back to your website and therefore grow your visibility. For FREE!

Traffic Monitoring: Through advanced Internet monitoring tools we are able to track the traffic to your website even in real time. Being able to track where your visitors are coming from and specifically what pages they are searching and how long they stay, if invaluable for the tailoring of your website. You can learn more about your customers and what their interests are so that you can provide more of what they are looking for. Tracking sales pages is also an impressive tool so you know whether a sales page is working the way you expect. It’s possible you have pages you think are nice, however, aren’t doing anything you’d want them to. If virtually impossible to know without these tools.

Maintenance Rates: Recurring price for the services indicated in the chart. For the payment packages, a 12 month agreement is required so that all the features work together. After the 1st year, the maintenance package can be adjusted. You can always upgrade the maintenance package to include features from the next higher package, however none can be downgraded for the first 12 months.

Hosting/Domain: This service is required for any website to work. This is a space on the Internet server that holds all the files to your website and makes it accessible to the world. Domain renewal is also included in this service for normal domains. For higher customized domains, additional fees may apply. Regular backups and support is included with this service.

Basic Changes: 5 Basic changes per month to your website, including adding images, and content changes. (Includes HTML/CSS coding)

Reputation Management: This includes the Reputation Builders package to automatically build reviews by reaching out to your customers while filtering positive and negative reviews prior to posting to the Internet. System automatically posts to Facebook, Google+, and other social media sites. Learn More…

One-Time Payment: This is the cost required to avoid any monthly fees and no strings attached for your website. All maintenance services will be good for 1 year.