AdWords is an effective and profitable strategy that local businesses of all sizes can take advantage of.

It allows your business to appear in front of your potential clients right when they’re online looking for your services.

Google AdWords allows you to set a daily budget to fit your own marketing goals. You can set a maximum bid for each keyword, ensuring that you never pay more for a click than you feel to be a profitable amount.

5 reasons why AdWords is effective for local businesses:

1. 1. AdWords get instant results
   2. Local Keywords are inexpensive
   3. Most local businesses don’t utilize AdWords to a full extent
   4. Ads continue to take up more space in search results
   5. 75% of people looking in Google are searching for local business services

Building your relevance and authority in free, organic listings may take weeks or months, and requires a lot of knowledge and skill. But with the proper use of Google AdWords, your business could be reaching thousands of potential customers in a matter of hours. Google has created very accurate location targeting which give you complete control over where and when you advertise.

Carefully researched keywords combined with cleverly constructed ads shown to the right people at the right time can generate a high return on investment in a very short period of time.

With over 3 billion Google searches per day, you are losing out if your website is not visible. AdWords gives you with high quality web traffic on demand.